*choose brand voice here. If you're not sure which one is you,  take the quiz here.

Once you have identified your mythical muse, then this cheat sheet is a great way to summarize and record all those brand voice details.

Print it out or keep it bookmarked so you’re always just a few pages away from knowing exactly what you need to say to stay in brand voice.




  • A reminder of the key characteristics of your brand voice
  • A summary of how you sell and the key messages you want to convey
  • What you talk about with clients - so you never run out of topics!
  • Details of your brand voice to help you edit prompts or AI-created copy 
Space to add your own frequently used/hated words and phrases



$9

Brand Voice
Cheat Sheet

*Insert note about choosing brand voice first here. If you're not sure about your brand voice, take the quiz here.

Includes:

want the cheat sheet for free?

When you first become a parent – a whole new world opens up that you weren’t aware of before – medical specialists, stores, products, even terminology. 

And as a newborn photographer, you can end up part of that confusion . . .

. . . or you can rise above.

This Guide has been designed by a working photographer (who has her own version for her city) and professionally written by a copywriter. 




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Give parents-to-be the gift of the best resources in your city and get your Brand Voice Cheat Sheet FREE.

The Pregnant in {Your City} Guide automatically includes a copy of your Brand Voice Cheat sheet so you always know exactly what to say.

We created the guide in Canva and when you purchase, we’ll send you a Canva template code via our online course platform. You can then edit and add to the words to make it your own in your own Canva account (free or paid.

If you purchased our Pregnant in {Your City} Guide you’ll automatically receive the Cheat Sheet as well. Both can be found via your course login. 

How do I download the cheat sheet?

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frequently asked q's / 

All of our products were created in 12 voices - (check out our Voice Types here to learn yours) so the words should match your brand style fairly closely.

This cheat sheet allows you to better understand your voice to quickly and easily personalize any template that comes your way.

How does this help me?

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frequently asked q's / 

Go through each section and add information specific to your business. We suggest adding your favorite words to the word bank and key phrases to avoid. 

Then, use this document as a guide whenever you or another team member are writing anything for the business. 

What do I do with this cheatsheet?

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frequently asked q's / 

Of course. This cheatsheet will help you hone in on your brand voice- not tell you exactly what to say. (Just how!) 

That being said, we do ask other Boise, Idaho photographers to refrain from purchasing our email templates and marketing guides.

Can I purchase this if I live in Boise, ID?

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frequently asked q's / 

Sorry, this is a digital product and so we don’t offer a refund. Before you purchase, check you have picked the right voice. Take our quiz again, and if you’re still not sure, get in touch and we’ll help you figure it out!)

Do you offer refunds?

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frequently asked q's / 

F.A.Qs

coming soon!

Even when we do everything right we still occasionally have those sticky situations. This email pack can help you out of all the classic tough spots.

911 Email Emergencies

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Ready to give text message marketing a try? Elevate your client experience in the place clients are most likely to respond - their phone!

Complete SMS Workflow

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From that first response to a new lead, all the way through to asking for a client review. This is every email that you'll need to send, written in your voice.

Complete Email Workflow

Browse our other TEMPLATEs /

@flowandformat

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