Developing Your Signature Style in a crowded market

In the crowded world of newborn photography, standing out is key to success. This blog post explores how to develop your unique style, tell your story, and create an unforgettable client experience. From embracing technology to providing exceptional customer service, discover the secrets to making your newborn photography business shine in a competitive market.

I remember staring at my website one late night (okay, maybe it was early morning), feeling frustrated about how to book more photography clients. My portfolio was filled with images I was genuinely proud of – perfectly posed newborns, beautifully lit family portraits, all the technical boxes checked. Yet my inbox wasn’t exactly overflowing with […]

Picture this: It’s 2018, and I’m sitting at my computer at 2 AM, bleary-eyed and exhausted, trying to perfect the 60th image from a newborn session. With 2 toddlers and a brand new baby at home, I knew this wasn’t sustainable. I was drowning in editing, meticulously retouching 60-80 images for every single session, desperately […]

Looking to save precious time in your photography business? Let’s talk about automation – the secret weapon that transformed Paige’s hectic photography schedule into a well-oiled repeatable workflow. Understanding Your Busy Season When’s your busiest time of year? For Paige, it’s November. Having started as a family photographer, she still gets a flood of clients […]

“Dear Santa, All I want for Christmas is for my dream clients to actually be able to find me online! (And maybe a Sigma Art 35mm lens, but let’s tackle one thing at a time…)” Look, if you’ve been checking your list twice and still can’t figure out why perfect-for-you clients aren’t flooding your inbox, […]

We’ve all been there – late at night, scrolling through competitor websites, trying to figure out if our photography pricing is “right.” The temptation to do a photography pricing comparison is natural – after all, you want to stay competitive. But comparing photography prices without understanding the business behind them is like trying to guess […]

Photography vs Business: What’s Holding Back Your Newborn Photography Studio? | Flow and Format

Is it possibly that your client experience is actually losing you money??? Let’s be real for a minute – you probably became a newborn photographer because you love capturing those tiny fingers and sleepy smiles, not because you were excited about creating client workflows. But here’s the thing: a rocky client experience isn’t just annoying […]

Let’s talk about something that honestly makes my palms sweat just thinking about it: having to restart your photography business over in a brand new city. Leaving behind your client base, your vendor relationships, your local reputation… everything you’ve worked so hard to build? Terrifying. But here’s the thing – while I hope I never […]

Running a newborn photography business can be challenging, especially when you’re not sure how to automate your processes. You’re constantly juggling client expectations, endless editing, and trying to maintain a personal life. Without automation, it often feels like you’re chasing a moving target. There’s never enough time, things slip through the cracks, and your to-do […]

There’s nothing we love more for multitasking than listening to a business podcast so today we want to share our favorite podcasts for newborn photographers! Whether we’re driving kids to appointments, cleaning our offices, or cooking dinner for our families, chances are we have our earbuds in and we’re absorbing valuable knowledge. Paige focuses on […]