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We’ve all been there – late at night, scrolling through competitor websites, trying to figure out if our photography pricing is “right.” The temptation to do a photography pricing comparison is natural – after all, you want to stay competitive. But comparing photography prices without understanding the business behind them is like trying to guess […]

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Photography vs Business: What’s Holding Back Your Newborn Photography Studio? | Flow and Format

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Let’s talk about something that honestly makes my palms sweat just thinking about it: having to restart your photography business over in a brand new city. Leaving behind your client base, your vendor relationships, your local reputation… everything you’ve worked so hard to build? Terrifying. But here’s the thing – while I hope I never […]

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Running a newborn photography business can be challenging, especially when you’re not sure how to automate your processes. You’re constantly juggling client expectations, endless editing, and trying to maintain a personal life. Without automation, it often feels like you’re chasing a moving target. There’s never enough time, things slip through the cracks, and your to-do […]

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In the crowded world of newborn photography, standing out is key to success. This blog post explores how to develop your unique style, tell your story, and create an unforgettable client experience. From embracing technology to providing exceptional customer service, discover the secrets to making your newborn photography business shine in a competitive market.

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Get to know US

Hey there! We're Flow and Format - that's Paige (newborn photographer extraordinaire) and Gill (brand voice guru).

We've teamed up to create something special for newborn photographers: customizable guides, workflows, and email templates. Our goal? To help you nail client communication and streamline your processes without breaking the bank on custom copywriting. It's all about making your life easier while keeping your unique style intact.

the perfect workflows a newborn photographer needs ... In a format that sounds like you

Meet Flow & Format

Ready to wow new parents in your area? Get our canva guide in your mystical voice. 
Includes: 

  • 21 page Canva template
  • Pre-written email templates to help you connect with local businesses
  • Lead magnet workflow to engage with potential newborn clients
  • Walk through videos on exactly how to set it up

Pregnant in {Your City}

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