Developing Your Signature Style in a crowded market

“Dear Santa, All I want for Christmas is for my dream clients to actually be able to find me online! (And maybe a Sigma Art 35mm lens, but let’s tackle one thing at a time…)” Look, if you’ve been checking your list twice and still can’t figure out why perfect-for-you clients aren’t flooding your inbox, […]

We’ve all been there – late at night, scrolling through competitor websites, trying to figure out if our photography pricing is “right.” The temptation to do a photography pricing comparison is natural – after all, you want to stay competitive. But comparing photography prices without understanding the business behind them is like trying to guess […]

Photography vs Business: What’s Holding Back Your Newborn Photography Studio? | Flow and Format

Is it possibly that your client experience is actually losing you money??? Let’s be real for a minute – you probably became a newborn photographer because you love capturing those tiny fingers and sleepy smiles, not because you were excited about creating client workflows. But here’s the thing: a rocky client experience isn’t just annoying […]

Let’s talk about something that honestly makes my palms sweat just thinking about it: having to restart your photography business over in a brand new city. Leaving behind your client base, your vendor relationships, your local reputation… everything you’ve worked so hard to build? Terrifying. But here’s the thing – while I hope I never […]

Running a newborn photography business can be challenging, especially when you’re not sure how to automate your processes. You’re constantly juggling client expectations, endless editing, and trying to maintain a personal life. Without automation, it often feels like you’re chasing a moving target. There’s never enough time, things slip through the cracks, and your to-do […]

There’s nothing we love more for multitasking than listening to a business podcast so today we want to share our favorite podcasts for newborn photographers! Whether we’re driving kids to appointments, cleaning our offices, or cooking dinner for our families, chances are we have our earbuds in and we’re absorbing valuable knowledge. Paige focuses on […]

Creating a comprehensive newborn photographer welcome guide is crucial for impressing clients and streamlining your workflow. This essential tool answers common questions, showcases your unique style, and sets clear expectations from the start. Learn how to design a guide that not only informs but also reflects your brand voice, helping you stand out in the competitive world of newborn photography.

As newborn photographers, we know that creating stunning images is just half the battle. The real challenge? Getting those adorable bundles (and their parents) in front of our cameras. After years in the business, I’ve discovered that success comes from a combination of strategic marketing tactics, each playing a crucial role in growing your client base and reputation.
From leveraging model calls to build your portfolio (while still making a profit) to collaborating on impactful book projects that showcase your skills and give back to the community, there’s no shortage of creative ways to market your newborn photography business. In this post, I’ll share seven proven tactics that have helped me nearly double my business in the past year. Whether you’re just starting out or looking to take your established business to the next level, these strategies will help you attract your ideal clients and keep your calendar consistently full.
Ready to transform your passion into a thriving business? Let’s dive in!

In the crowded world of newborn photography, standing out is key to success. This blog post explores how to develop your unique style, tell your story, and create an unforgettable client experience. From embracing technology to providing exceptional customer service, discover the secrets to making your newborn photography business shine in a competitive market.